Google Online Marketing Challenge 2011

Google Online Marketing Challenge 2011

We are excited to have you on board and are pleased to announce that the Challenge will begin on January 31st. We have also decided to extend the registration deadline this year to accommodate your class schedules - so if any of your fellow professors would be interested in participating, they can register until April 21st!

Before you start, there are a couple of things that we would like to point out to you...

Academic and Student Guides:
The 2011 Academic and Students Guides are already live on the website.

Prizes:
This year we have a couple of surprises:
• New regions: We will select a global winner and four regional winners: Americas, Europe, Asia Pacific and MEA (Middle East and Africa) as the brand new region. As always, global winners will visit our global headquarters in California and regional winners will visit an important regional office.
• NGO Impact Award: students teams selecting NGOs as their business for the Challenge will also enter in the competition to win $15,000, $10,000 and $5,000 for their non profit partner.

Student Registration:
We have streamlined the student registration process through the Student Dashboard which is now open:
• Student groups should access the Student Dashboard and register their team (they will need your email address to register under your name).
• Professors will receive a verification email in the inbox. You MUST verify the authenticity of the registration by clicking the link in the automatic email.
• After creating an AdWords account, students must enter the AdWords Customer ID in the same Dashboard to get the free $200 credit.
• Remember that the AdWords accounts:
o Must be set up in US dollars (USD)
o Should NOT have any billing information
o Any campaigns created must be PAUSED
• We recommend students to add all the team members in the dashboard in order to get mandatory communications, certificates and further information.

Professor Contribution:
As professors, you will only need to verify the teams that sign up under your email address. This is nevertheless of large importance, because without verification the students cannot continue the registration.

Important dates:
Challenge ends: June 10, 2011
Report deadline: June 17, 2011
Winners announced: July 2011

To learn more please visit www.google.com/onlinechallenge

Thank you,
The Google Online Marketing Challenge Team